Jakob Bischoff Wisborg
Product Owner focused on web performance, SEO & conversion — bridging business and engineering
Stockholm • Open to opportunities
Roles
Product Owner • CRO / Experimentation • Product Strategy
Competence
HTML/CSS, Core Web Vitals (LCP/INP/CLS), SEO, Conversion Rate Optimization, Accessibility (WCAG), Dataanalysis, UX, Agile methodologies, Next.js, React
About
Product Owner at Sambla Group AB, responsible for improving customer-facing journeys across 7 brands in 3 markets. I’m a father of two and I enjoy turning messy problems into measurable outcomes.
Product Owner Site & CMS
2023 September – PresentLeading customer-facing feature development, bridging UX, engineering and business impact.
CRO Specialist
2021 - 2023Optimized digital conversion funnels through A/B testing and data analysis, driving measurable improvements in user engagement and conversion rates.
Digital Design and Innovation - Halmstad University
2018 - 2021Focused on Interaction design, Sustainable design, Service Design, Cognition and usefulness & Design studios with companies.
Referral tip
If your company has a referral bonus, I’ll credit you as the referrer when I apply.
Referral tip
If your company has a referral bonus, I’ll credit you as the referrer when I apply.
Recommendations
Selected recommendations. Full list available on LinkedIn.
“I had the pleasure of working closely with Jakob in his role as PO for our sites and CMS. As the Site and CMS development team lead, I greatly valued Jakob’s strong technical understanding, which took a significant amount of weight off my shoulders and allowed me to focus on other priorities. He was excellent at diagnosing issues quickly and efficiently, ensuring my team always had the right information to act fast. Thanks to his technical ability, Jakob was able to support stakeholders more effectively than any other PO I worked with. His expertise was so strong that, for less complex issues, he could often pinpoint the problem in the code and even implement a fix himself! Jakob also excelled at managing a diverse group of stakeholders, from Marketing and SEO to Product and beyond. He consistently balanced competing priorities, communicated clearly, and kept everyone aligned on shared goals and progress. His combination of technical skill, structured approach to problem solving, and strong stakeholder management made him an integral part of our success. Jakob was a fantastic to work with, and I would definitely collaborate with him again in the future.”
“Jakob was an outstanding Product Owner during our projects, demonstrating strong technical understanding that bridged the gap between product needs and development realities. As a Senior Full Stack Developer, I appreciated how he quickly grasped complex issues in CMS and site development, often providing clear insights that helped the team move faster without needing constant clarification. His proactive communication with stakeholders, balanced approach to priorities, and hands-on support made him a reliable partner, even from my vantage point in the dev team. I highly recommend Jakob for any product or tech leadership role—his blend of expertise in project management and CRO makes him invaluable.”
“Jakob is a proactive team player, handling communication between stakeholders and operational tasks with high quality and hands-on impact in projects. Always willing to provide support, receive and give feedback and bring value with his own ideas and creativity. He has a broad understanding about both product and the tech side of the projects bringing various types of knowledge to the table: abut project management, CRO, experimentation, design and development. I would highly recommend him for his personal and professional traits, reliability, and expertise. ”
“Jakob är en extremt driven och engagerad kollega med ett genuint intresse för både teknik och projektledning. Han kombinerar teknisk förståelse med ett starkt ledarskap och har en imponerande förmåga att skapa struktur, tydliga prioriteringar och framdrift i teamet. Samtidigt bidrar han till en positiv och inspirerande arbetsmiljö där samarbete och glädje är lika viktiga som resultat. Han är en person som verkligen får människor omkring sig att växa och som alltid siktar på att leverera kvalitet – både i arbetet och i kulturen runt omkring.”