Jakob Wisborg

My work

I work in the space between product, UX and development. My background is broad, but the common thread is that I help teams turn business needs and user problems into clear priorities, well-scoped work and better digital products.

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Today I work as a Product Owner for Site & CMS at Sambla Group AB, supporting 7 brands across 3 markets. Earlier, I worked hands-on with CRO and experimentation. That mix has made me comfortable bridging stakeholders and developers while staying close to the technical details when needed.

Ownership

Roadmaps, backlog work, prioritization and helping teams move forward with clarity.

Collaboration

Bridging business, UX and development through practical communication and good judgment.

Hands-on

CMS, experimentation, frontend basics, performance work and technical problem-solving.

Work experience

Product Owner, Site & CMS, Sambla Group AB

Sep 2023 - Present

I own the roadmap, backlog and delivery planning for the Site & CMS area across 7 brands in 3 markets. The role sits between business needs, content operations and development, with a strong focus on helping teams make good product decisions and ship improvements that are practical to build and meaningful for users.

  • Translate stakeholder needs into scoped work for developers and keep priorities clear
  • Drive delivery planning, backlog refinement and sprint collaboration for Site & CMS
  • Improve customer journeys through CMS improvements, Core Web Vitals work and UX updates
Work experience

Conversion Rate Optimization Specialist, Sambla Group AB

Jul 2023 - Sep 2023

I worked hands-on with experimentation and web optimization, from identifying friction in the funnel to planning tests, aligning stakeholders and building A/B tests. It was a role that combined analysis, product thinking and close collaboration with developers around implementation details.

  • Planned experiments based on analytics, user friction and business goals
  • Built and QA'd A/B tests with JavaScript and experimentation tooling
  • Worked with developers and stakeholders to move ideas into shipped tests and learnings
Work experience

Junior CRO, Sambla Group AB

Nov 2021 - Jul 2023

This is where I built my foundation in experimentation, delivery support and technical web work. I learned how to structure tests, work with frontend changes, coordinate with developers and connect performance, SEO and UX improvements to business goals.

  • Supported client-side experimentation and release coordination
  • Worked closely with developers on implementation, QA and follow-up
  • Built a strong interest in performance, Core Web Vitals and technical web quality
Education

BSc, Digital Design and Innovation, Halmstad University

2018 - 2021

Studied how technology, user experience and business models come together in digital products. The programme gave me a broad base across UX, prototyping, design methods and web development, which still shapes how I work today.

  • UX methods, service design and user-centered problem solving
  • Prototyping and design work in tools like Figma, Adobe XD and Illustrator
  • Web foundations in HTML, CSS and JavaScript